Day 8 – Star Trek Into Darkness VS Star Trek 2009 & early box office returns for Memorial Day weekend
The gap between Into Darkness and the 2009 Star Trek reboot begins to widen. Doing a day by day comparison is a bit tricky in this regard because both films premiered on different days of the week. Into Darkness’ first full day was a Thursday while the 2009 reboot premiered on a Friday. This one day skew will definitely throw the daily comparisons a bit off considering we aren’t really evaluating audience reaction taking place on similar days of the week.
Warner Brothers continues to release great trailers for their upcoming summer tentpole Man of Steel and this one is no different with a few new shots that show the size and scope of the project. Narrated by General Zod (Michael Shannon) the trailer showcases what should be the central conflict between himself and Superman while at the same time providing more context as to how the antagonists basically kick ass so much so that Earth’s military might by comparison seems puny and ineffective.
Since I am a big Star Trek fan who also predicted that Into Darkness would hit $330 million domestic which now seems like a pipe dream I figured I would continue to track the movie anyways in relation to the 2009 reboot. Although $300 million is now totally impossible barring some last minute miracle the question that fans seem to want to ask now is if Into Darkness can somehow manage a gross equal to the original reboot. It won’t be easy at all but for the interest of argument let’s find out anyways.
Although the first X-Men Origins: Wolverine was not well received either by fans or by critics there was no doubt that 20th Century Fox would keep trying considering the popularity of the character and of the series. I have to admit that the previous two trailers for director James Mangold’s The Wolverine were totally underwhelming but at least this third trailer has more of a pulse.
Unlike the teaser this full-length first trailer for Vin Diesel’s upcoming Riddick (2013) gives audiences a much better glimpse at the third installment of the trilogy and it looks as if David Twohy has completely jettisoned the tone and style of the second movie and gone back to the suspense of the original film.
While it is easy nowadays to look back at J.J. Abrams’ 2009 Star Trek reboot as a success many forget that this was a massive gamble with no surefire plan that it could work. By 2007 Star Trek as a franchise was as dead as Kirk was with no real signs of life. Nemesis had flopped badly and for the first time in decades there was no new Trek on television. Handing the keys to J.J. Abrams and his team might have sounded great as he was coming off not only Lost but also Mission Impossible 3 yet past credentials alone has never guaranteed future success. Could he pull it off or would his reboot truly send Trek into deeper hibernation?
Defying most box office prognosticators, including me, Baz Luhrmann’s The Great Gatsby completely over-performed to the tune of approximately $51 million USD in its domestic first weekend. That’s far above what most people pegged it at and roughly $14 million higher than my guesstimate a few days ago.