Day 8 – Star Trek Into Darkness VS Star Trek 2009 & early box office returns for Memorial Day weekend
The gap between Into Darkness and the 2009 Star Trek reboot begins to widen. Doing a day by day comparison is a bit tricky in this regard because both films premiered on different days of the week. Into Darkness’ first full day was a Thursday while the 2009 reboot premiered on a Friday. This one day skew will definitely throw the daily comparisons a bit off considering we aren’t really evaluating audience reaction taking place on similar days of the week.
Since I am a big Star Trek fan who also predicted that Into Darkness would hit $330 million domestic which now seems like a pipe dream I figured I would continue to track the movie anyways in relation to the 2009 reboot. Although $300 million is now totally impossible barring some last minute miracle the question that fans seem to want to ask now is if Into Darkness can somehow manage a gross equal to the original reboot. It won’t be easy at all but for the interest of argument let’s find out anyways.
Domestic B.O. Star Trek Into Darkness has a real warp core breach hitting $70.5 million over the weekend for a four day total of $84.1.
Paramount Pictures executives will be scratching their heads…ears, eyes, noses and whatever else their hands can reach because their tentpole film for the summer, Star Trek Into Darkness, has underperformed at the box office. There wasn’t a single reliable box office service that I could think of that had this film opening this low as even Paramount themselves were projecting a four day gross of $100 million or more. With $70.5 million over the weekend the film made approximately $5 million less than the 2009 reboot did in the same time frame. Fascinating…in all the wrong ways.
Someone triumphantly remarked the other day that they thought Star Trek Into Darkness would be the first Trek film to hit the magical $1 billion USD worldwide gross to which my only reply was, “HAHAHAHA…..NO.” Look, after all these years I still love all things Trek yet it is sheer lunacy to think Star Trek Into Darkness will reach this lofty level. Do I want it to happen? Sure! However, there’s just no chance in Hell that it is going to occur.
While it is easy nowadays to look back at J.J. Abrams’ 2009 Star Trek reboot as a success many forget that this was a massive gamble with no surefire plan that it could work. By 2007 Star Trek as a franchise was as dead as Kirk was with no real signs of life. Nemesis had flopped badly and for the first time in decades there was no new Trek on television. Handing the keys to J.J. Abrams and his team might have sounded great as he was coming off not only Lost but also Mission Impossible 3 yet past credentials alone has never guaranteed future success. Could he pull it off or would his reboot truly send Trek into deeper hibernation?
Defying most box office prognosticators, including me, Baz Luhrmann’s The Great Gatsby completely over-performed to the tune of approximately $51 million USD in its domestic first weekend. That’s far above what most people pegged it at and roughly $14 million higher than my guesstimate a few days ago.
Before I get into my own thoughts about Star Trek Into Darkness I thought it would be educational to look back at the film that almost wrecked it all, Star Trek Nemesis and then Abrams’ 2009 Star Trek reboot coming in a later post. Regardless of what you thought of the movie I figured it would be “fun” to use some good old box office analysis to take a look at just how badly the film performed. After all, it’s awful grosses might have ruined The Next Generation cast yet it managed to set the franchise on the path of renewal with J.J.Abrams’ 2009 reboot.